The John Lewis Partnership is one of the most proactive retail businesses in the UK, with 32 department stores, 11 home decoration stores, shops at St Pancras International train station and at Heathrow airport, 343 Waitrose supermarkets, an online and catalogue business, a production unit and a farm. Caesar, one of the world leaders in the production of Made in Italy porcelain tiles for indoor and outdoor application, reaffirms its partnership with this British retail giant with the supply of ceramic materials for the new John Lewis Birmingham store.

Located close to New Street station and part of the new Grand Central Shopping Center, covering a total area of more than 20,000m², the new John Lewis Birmingham is the largest centre built in the past four years and the first in the UK’s second largest city, a town currently going through new and important economic growth. Some of the shops had the More collection, one Caesar's best-selling porcelain tile series appreciated for its minimal design suitable for residential and commercial application, chosen to use as the floor cladding. The 60x60 cm size was chosen, in the Lux and Manhattan colours, two bright shades that contribute to give a sense of space as well as an elegant and welcoming atmosphere to the centre.

A different choice was made for the Harlequin store, a leading company in the interior design sector and renowned for its wall-papers, which chose the Mix Deco of the One collection, the terracotta-cement look porcelain tile collection that combines the soft and engulfing shades of terracotta with the modern twist of cement, giving spaces a sense of warmth, naturalness and refinement that meets any style need.