Eataly Dubai Ceramiche Caesar, Piastrelle, lastre e soluzioni tecniche in gres porcellanato

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Eataly Dubai

Nuova collaborazione tra Caesar ed Eataly a Dubai Eataly ha recentemente inaugurato un nuovo punto vendita a Dubai, presso il Festival City Mall, il grande e affascinate centro commerciale situato all’interno del Dubai Festival City che vanta uno dei panorami al tramonto più fotografati della città. 

A new partnership between Caesar and Eataly in Dubai Eataly recently inaugurated a new shop in Dubai, at the Festival City Mall, the large and enchanting shopping centre located inside the Dubai Festival City, the location that boasts one of the most beautiful and photographed views of the city at sunset. Following the shop in the Dubai Mall, the famous Italian chain opens up a second point of sale in the United Arab Emirates, “continuing to attract those in search of the real Made in Italy”, the CEO of Eataly said. The new Eataly Festival City Mall develops out over the first floor of the Waterfront Promenade of the prestigious shopping centre and brings together the four areas dedicated to catering (Meat, Fish, Pasta, Pizza), as well as a Gastronomia stand (with an ample selection of Italian salted meats and cheeses), a coffee shop, a Juice Bar with freshly squeezed juices and many other culinary delights. In keeping with the illustrious style of Made in Italy, Ceramiche Caesar was once again chosen as the partner for the realization of the floors. This is not the first time the two Italian entrepreneurial companies have collaborated during the creation of Eataly stores, upholding an association based on shared company missions and productive values that never neglect the quality of raw materials, from their first processing all the way through to the respect for the ecosystem. One recent example is a co-partnership between the companies in 2015, during the Expo in Milan. For the new Eataly Festival City Mall the chosen look was defined by the One, the Life and the Roxstones collections, a perfect mix of natural inspiration, materic effects and modernity. The richness and the veining of the Walnut hue, in the large planks 20x120 cm format characterized the flooring made using the Life collection, the wood-effect porcelain stoneware that reinterprets the natural look of matter in a new surface to create an atmosphere of relaxing well-being in any environment. The feeling of tradition of terracotta and the modernity of cement, blended in the porcelain stoneware of the One collection, are manifested in the Mud colour variant and by the Mix Deco decor, both in the 60x60 cm size, which bestow dynamism to ambiances. Last, but by no means least, the Roxstones collection enriches the store with the beauty of quartzite, reinterpreted in the sough-after quality of porcelain stoneware made in Italy by Caesar. The delicate shading, the precious details and the soft veining of the Silver Gray hue in the 30x60 cm size reproduces the chromatic variability of natural stone, guaranteeing an elegance that can never be taken for granted.

From our magazine

Cover VDF
12 June 2020

From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair

Ceramiche Caesar has taken its latest new porcelain tile collections to the Virtual Design Product Fair, the digital platform which belongs to the first on-line design festival in the world, the VDF_Virtual Design Festival.

 

Produced by Dezeen – a well-known British magazine - and active between 15th April and 30th June 2020, the innovative format of the Design Festival features a schedule packed with interviews with famous names from the worlds of architecture and films, along with innovative product launches, live streaming and partnerships aimed at giving a new lease of life and renewed stamina to companies in the architecture and furniture industry.

 

Caesar took part in the initiative to demonstrate its futuristic approach to the market, which is capable of accommodating the difficulties and the major upheavals caused by the world-wide medical emergency with an extremely contemporary vision and designed to create synergy between real and virtual, also in the presentation of its new products.

 

So in a virtual context - such as the Virtual Design Product Fair – Caesar offers all the concreteness, hard work and passion of its team, presenting four porcelain tile series with a clear material inspiration.

 

Meet, Shapes of Italy,Enchant and Stoneways are in fact solutions that clad commercial and residential settings with originality, always guaranteeing the best performance levels in terms of styling and functionality. Caesar offers a double matrix – made in Italy for Meet and Shapes of Italy, made in USA and aimed at the US market for Enchant and Stoneways – as well as a double inspiration, linked to wood (Enchant and Meet) and to stone (Stoneways and Shapes of Italy).

 

The porcelain tile slabs in the made in Italy Meet collection constitute a charming encounter between the natural accent of wood and the flavour of a slightly worn material. From a stylistic perspective, the Meet collection has an extremely versatile soul, which lends itself to a host of interesting combinations with other Caesar products. The two different thicknesses (9 mm and 20 mm of Aextra20) and the broad range of decorations render Meet a modern solution, capable of combining the more natural aspects of the material with an impeccable stylistic design, for both indoor and outdoor settings.

 

The Italian production plant also gives rise to Shapes of Italy, a porcelain tile project consisting of 7 different stones that span the immense Italian cultural heritage, through a journey made up of elegance, historic wealth and beauty. The wide range of sizes (12), thicknesses (6-9-20 mm), surfaces (4 finishes) and decorations defines Shapes of Italy as an ally for architects and designers who wish to put together floor tiles, wall tiles and outdoor spaces with creativity and consistency.

Enchant is the collection by Ceramiche Caesar USA designed to bring to mind wood in its most intimate essence and replicate “the feeling of a walk through nature”. Indeed, its inspiration stems from the warm appearance of aged and painted wood, and the collection is available in three colours and two sizes to furnish the floors and walls of commercial and residential projects.

 

Also made in USA is the Stoneways series available in 4 different colours, the same number of stone material inspirations: travertine, Nordic stone, quartzite and sandstone define the neutral hues, embellished with vein patterns to make the style of the settings even more intense.

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Nuova domesticita
28 April 2020

A new domesticity for a new world: including Caesar

We will wake up to a different world. Once the Covid emergency has passed and the risks have attenuated, we will not quickly go back to the way things were before: a new normality will accompany us for the first few months, until the eagerly-awaited vaccine is developed, and perhaps longer still, because some of our new behaviour will be acquired long-term. We will realise that some changes, which we made due to the emergency situation, have improved our lives, or have made our use of natural resources - along with our role in the eco-system - more sustainable.

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