Cinema, Design, Caesar: tre identità che entrano in sinergia per un progetto di grande interesse e dalla forte eco sia nel mondo della comunicazione, sia del design.
Ceramiche Caesar prende parte all’organizzazione della sesta edizione di Ennesimo Film Festival, promuovendo la creazione di un nuovo concorso che premia i cortometraggi legati al design e all’architettura: Caesar Design Film Award.
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The theme of the 2023 edition is Design Visions: Aiming for new goals, imagining possible futures, finding creative solutions and answers to real needs. Every architecture or interior design project intended to last has a vision behind it. It is the higher principle that guides choices.
The objective of the award is to create a bridge between the world of design and the world of film art, which today represents not only a form of entertainment and storytelling, but also a reality capable of engaging and educating all those interested in the world of design in its various forms of expression.
La ciudad de la pericia / City of the cunning (Messico, 15 min)
Driven by the new pandemic context, cycling has become increasingly popular in Mexico City as a response to serious problems of mobility, overcrowding and pollution. However, the lack of protection for cyclists, of proper infrastructure and the absence of a road culture have actually increased the number of accidents and deaths.
Yesenia Novoa Rodríguez
Graduated in Design and Visual Communication at UNAM. In 2016 she directed Pomuch. Storie peninsulari I. She is now attending a Master’s course in Social Sciences and Humanities in Mexico City and collaborates on documentaries and on social research projects.
In addition to the official winner of the Caesar Design Film Award, the shorts will also compete for the Wannabe Designers Special Mention which will be awarded by a jury made up of university students from the Faculties and Schools of Architecture, Design, Graphics and Art.
With this initiative, Ceramiche Caesar reaffirms its affinity for the worlds of architecture and design and its commitment to innovation, expressed in its unceasing research into ceramic solutions as well as in the use of cutting edge communications.
Cinema is here a valuable tool for expressing Caesar's values in an original way, including its Made in Italy branding, and its social and environmental ethics, which can be summed up as a green oriented approach which respects both man and the ecosystem: aspects which are nourished by both the company's Emilian rootsand its global reach.