The London Design Week is making a comeback this May, from 24 to 26: Caesar will be a protagonist in the name of Made-in-Italy ceramics
After a two-year forced stop, the Clerkenwell Design Week, the UK's leading independent design festival is back, even richer and more involving. For eleven years it has been attracting the most important furniture and interior design brands to fill the streets of London with innovation products.
From 24 to 26 May, the areas around Clerkenwell - London's design district par excellence - will become open-air showcases to welcome the many visitors who are waiting for this "architectural fashion" event to stock up on ideas, inspiration and novelties. Exhibitions, talks, seminars and special events are the main attractions of CDW; they will be hosted in the ten exhibition venues and 125 permanent showrooms.
Caesar, the first ceramic company to settle in the European design capital back in 2016 with its proprietary London Urban Lab showroom, is ready to welcome visitors to the event in the name of sustainability.
It will become a showcase for the Every Day Counts project: a set of initiatives and publications that will tell the story of Caesar's commitment to sustainability. A mindset that every day shapes the production, style and ethical choices of the company and its entire team, involving care for the environment, the well-being of workers and social responsibility.
Design, along with sustainability, will also be the focus of the circular economy keynote held by Katie Treggiden. The journalist, author and consultant in design and sustainability, who has worked with leading international newspapers and magazines, will hold an opening discussion focusing on waste reduction and reuse of waste as part of a broader circular approach to design.
An approach that also involves the renovated showroom spaces, thanks to the use of eco-sustainable materials.
In complete harmony with the new restyling, Caesar porcelain stoneware collections will provide the right inspiration to identify the best trends in surface decoration inside the showroom: the new polished finish of the successful Alchemy line - displayed for the first time at Coverings 2022 - will offer visitors a unique ceramic design surface, able to amaze thanks to its unusual reflective capacity and create an elegant and sophisticated proposal.
Ceramic furnishing proposals are completed by Anima Futura - inspired by the timeless elegance of marble - and Key_Mood, a minimalist interpretation of stone; they will also uncover the journey through the details of the material that fashion and design photographer Claudia Zalla made in the exhibition set up exclusively for Caesar: "A matter of details".
A detail, according to one of its many definitions, is a tiny and subtle circumstance. Something that happens on a small scale and requires an attentive look to be perceived. In the details of the Key_Mood and Anima Futura collections, Claudia Zalla offers an invitation to get closer. To make the gaze macroscopic to catch a glimpse of something new: in the colours as well as in the finishes.
The London Urban Lab's CDW will also feature workshops open to the public where craftsmanship will be the driving force: from Kintsugi - the Japanese art of repairing broken pottery by mending the breakage with powdered precious metals -, to the artistic use of ceramic surfaces, to give collective making a new look of serenity.
Caesar therefore invites you to London, from 24 to 26 May, at 17/18 Great Sutton Street in Clerkenwell to celebrate together the new edition of CDW at London Urban Lab.
Located on Great Sutton Street in the heart of the Clerkenwell district, a real hub for architectural study and a centre for global creative research, the Caesar Urban Lab positions itself as a point of reference for designers and material selection experts who are interested in developing the potential of porcelain tile in their projects.