Caesar has been chosen for decorating the new Toyota showroom, based in the fascinating area of Austin. In the American city, meeting point between wild landscapes and artistic and social events, the company of Fiorano Modenese has captured the functional and aesthetic appeal of public spaces with its floor tiles. One has proved to be the winning solution for the floors of the structure: its concrete effect combines beauty and practicality with the added advantage of a very modern look; furthermore, the typical sturdiness of Ceramiche Caesar Made in Italy porcelain stoneware grants the resistance to heavy pedestrian traffic and loads that a car showroom needs. The One collection has also added its unique style to the waiting room, with the Frame decoration in its 60x60 cm size. The skilfully matched shapes combined with the industrial chic style of the series give a vintage flair to environments and refresh spaces with originality and charm. Distributor: Horizon Italian Tile
International
Caesar USA
Toyota dealership - Austin
Caesar è stata scelta per decorare il nuovo showroom Toyota situato nella cornice suggestiva di Austin. Nella città americana, punto di incontro tra paesaggi selvatici ed eventi artistici e sociali, l’azienda di Fiorano Modenese ha saputo riproporre nei pavimenti della struttura la funzionalità e il gusto estetico ideali per gli spazi pubblici.
The tiles used in the project
From our magazine
12 June 2020
From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair
Ceramiche Caesar has taken its latest new porcelain tile collections to the Virtual Design Product Fair, the digital platform which belongs to the first on-line design festival in the world, the VDF_Virtual Design Festival.
Produced by Dezeen – a well-known British magazine - and active between 15th April and 30th June 2020, the innovative format of the Design Festival features a schedule packed with interviews with famous names from the worlds of architecture and films, along with innovative product launches, live streaming and partnerships aimed at giving a new lease of life and renewed stamina to companies in the architecture and furniture industry.
Caesar took part in the initiative to demonstrate its futuristic approach to the market, which is capable of accommodating the difficulties and the major upheavals caused by the world-wide medical emergency with an extremely contemporary vision and designed to create synergy between real and virtual, also in the presentation of its new products.
So in a virtual context - such as the Virtual Design Product Fair – Caesar offers all the concreteness, hard work and passion of its team, presenting four porcelain tile series with a clear material inspiration.
Meet, Shapes of Italy,Enchant and Stoneways are in fact solutions that clad commercial and residential settings with originality, always guaranteeing the best performance levels in terms of styling and functionality. Caesar offers a double matrix – made in Italy for Meet and Shapes of Italy, made in USA and aimed at the US market for Enchant and Stoneways – as well as a double inspiration, linked to wood (Enchant and Meet) and to stone (Stoneways and Shapes of Italy).
The porcelain tile slabs in the made in Italy Meet collection constitute a charming encounter between the natural accent of wood and the flavour of a slightly worn material. From a stylistic perspective, the Meet collection has an extremely versatile soul, which lends itself to a host of interesting combinations with other Caesar products. The two different thicknesses (9 mm and 20 mm of Aextra20) and the broad range of decorations render Meet a modern solution, capable of combining the more natural aspects of the material with an impeccable stylistic design, for both indoor and outdoor settings.
The Italian production plant also gives rise to Shapes of Italy, a porcelain tile project consisting of 7 different stones that span the immense Italian cultural heritage, through a journey made up of elegance, historic wealth and beauty. The wide range of sizes (12), thicknesses (6-9-20 mm), surfaces (4 finishes) and decorations defines Shapes of Italy as an ally for architects and designers who wish to put together floor tiles, wall tiles and outdoor spaces with creativity and consistency.
Enchant is the collection by Ceramiche Caesar USA designed to bring to mind wood in its most intimate essence and replicate “the feeling of a walk through nature”. Indeed, its inspiration stems from the warm appearance of aged and painted wood, and the collection is available in three colours and two sizes to furnish the floors and walls of commercial and residential projects.
Also made in USA is the Stoneways series available in 4 different colours, the same number of stone material inspirations: travertine, Nordic stone, quartzite and sandstone define the neutral hues, embellished with vein patterns to make the style of the settings even more intense.
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28 April 2020
A new domesticity for a new world: including Caesar
We will wake up to a different world. Once the Covid emergency has passed and the risks have attenuated, we will not quickly go back to the way things were before: a new normality will accompany us for the first few months, until the eagerly-awaited vaccine is developed, and perhaps longer still, because some of our new behaviour will be acquired long-term. We will realise that some changes, which we made due to the emergency situation, have improved our lives, or have made our use of natural resources - along with our role in the eco-system - more sustainable.
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