Elena Mirò store, Rome Ceramiche Caesar, Piastrelle, lastre e soluzioni tecniche in gres porcellanato

A new domesticity for a new world: including Caesar

We will wake up to a different world. Once the Covid emergency has passed and the risks have attenuated, we will not quickly go back to the way things were before: a new normality will accompany us for the first few months, until the eagerly-awaited vaccine is developed, and perhaps longer still, because some of our new behaviour will be acquired long-term. We will realise that some changes, which we made due to the emergency situation, have improved our lives, or have made our use of natural resources - along with our role in the eco-system - more sustainable.

We remain operational, putting health and safety first

More than a ceramics firm, we are a group of people. United by the same desire to help promote the values and quality of the Made in Italy.

At this delicate time, our sense of community is making the difference and laying the foundations so that we can emerge even stronger.

The design store of the future at Euroshop 2020

The retail world has undergone a profound change during the last decade. E-commerce has embraced more and more sectors and consumers, leaving room for apocalyptic forecasts which have however been quickly overcome by the ability on the part of retailers to accommodate the new challenges posed by the market. Manufacturing companies have learned to liaise directly with the end consumers, and the latter are increasingly better informed and aware of topics which are not strictly tied to the product, such as ethical, social and environmental policies.

Industry professionals have therefore had to become accustomed to constant change, pursuing solutions capable of improving the buying experience and offering consumers innovative services. This year, the main showcase on the future of retail had been Euroshop 2020, the biggest industry trade fair in the world, helded from 16^th until 20^th February in Düsseldorf.