Watch the Ceramicanda interview from Caesar Milano Urban Lab opening

11 November 2020

A multifunctional space, a completely innovative project as a result of a meticulous research started two years ago. This is the connotation of the new Urban Lab by Caesar Ceramiche, at the multi-brand showroom Mo.1950, a stone’s throw from the Milan Cathedral, in one of the main design areas of the city.

The cancellation of the most awaited annual event by all the companies in the ceramic industry has undoubtedly led us to face new challenges, especially in the commercial field, where the work has increased to be able to communicate and maintain the main values of porcelain stoneware and the strong commitment in carrying out new projects and launches, through ‘smart’ channels, especially online.

In this scenario, Ceramicanda has decided to put the spotlight on Caesar as well, by interviewing the Commercial Director Marco Bonvicini .

“Let’s reclaim our purpose: to make ceramics, to mix the material, the colors, the finishes and the textures”.

Watch the interview and discover our new project in Milan, but above all, don't miss the new collections.

Caesar Urban Lab Milano

Ceramiche Caesar confirms its commitment to the world of design and architecture with the inauguration of the Caesar Milano Urban Lab - a point of reference for the renowned Italian ceramic company in the city of Milan - on 7 October 2020.

At 14 Via Molino delle Armi, just 15 minutes from Piazza del Duomo and near the new M4 underground line, Caesar have its space inside Mo.1950. Mo.1950 is a multifunctional structure conceived on the basis of Corrado Molteni's entrepreneurial vision and designed by Matteo Lualdi, in which materials and products chosen to create the most complex interior design projects achieve their full expression.

Caesar Milano Urban Lab

Ceramiche Caesar confirms its commitment to the world of design and architecture with the inauguration of the Caesar Milano Urban Lab - a point of reference for the renowned Italian ceramic company in the city of Milan - on 7 October 2020.

At 14 Via Molino delle Armi, just 15 minutes from Piazza del Duomo and near the new M4 underground line, Caesar have its space inside Mo.1950. Mo.1950 is a multifunctional structure conceived on the basis of Corrado Molteni's entrepreneurial vision and designed by Matteo Lualdi, in which materials and products chosen to create the most complex interior design projects achieve their full expression.