A multifunctional space, a completely innovative project as a result of a meticulous research started two years ago. This is the connotation of the new Urban Lab by Caesar Ceramiche, at the multi-brand showroom Mo.1950, a stone’s throw from the Milan Cathedral, in one of the main design areas of the city.
The cancellation of the most awaited annual event by all the companies in the ceramic industry has undoubtedly led us to face new challenges, especially in the commercial field, where the work has increased to be able to communicate and maintain the main values of porcelain stoneware and the strong commitment in carrying out new projects and launches, through ‘smart’ channels, especially online.
In this scenario, Ceramicanda has decided to put the spotlight on Caesar as well, by interviewing the Commercial Director Marco Bonvicini .
“Let’s reclaim our purpose: to make ceramics, to mix the material, the colors, the finishes and the textures”.
Watch the interview and discover our new project in Milan, but above all, don't miss the new collections.