London (UK) – November 2015. On November 26, between 5 pm and 9 pm, the very heart of the contemporary design scene in London, Clerkenwell, will be strengthened by the opening of Urban Lab, Caesar’s London showroom, at 17/18 Great Sutton Street. MaterialsToTaste: this is the theme of the Opening Party, aimed at professionals in London who have been invited to take part in the multi-sensory experience of fine food and wines, in order to discover firsthand the quality of Made in Italy porcelain tiles. Thanks to the tasting of true Italian delicacies laid on by Antinori and the superlative artistic ability of the famous London chocolate factory Choccywoccydoodah, Caesar, the Fiorano Modenese-based tile company, will take invited guests through its main ceramic ranges and projects in a bid to offer and create new opportunities as well as exchange of ideas and dialogue. The Caesar Urban Lab spreads out over the ground floor, dedicated to the showcasing of the materials, and a basement that includes offices and spaces perfect for hosting conferences and meetings, which will be put at the disposal of designers and professionals to share ideas, discuss new materials and technical problems. The presence of qualified staff means that the network of designers, companies, retail and industry players in the sector will be able to develop bespoke solutions that cater for contemporary architecture, using a wide range of products and colour combinations made available by Caesar. Urban Lab by Caesar, with MaterialsToTaste, from November 26, awaits architects, designers and specialists in the sector, at the fantastic location in Great Sutton Street. #CaesarUrbanLab, #Clerkenwell, #MaterialsToTaste#Choccywoccydoodah,#Antinori