Tile to taste: the multisensorial experience of caesar urban lab @ clerkenwell design week
12 May 2016
The Caesar show-room, the first Italian company to launch a mono-brand architecture-design showroom in the United Kingdom, will assist architects, planner and experts in the selection of materials to uncover the all-Italian feel of Made in Italy. A warm welcome awaits at Caesar Urban Lab, with Tile to Taste, the unique multisensory event that combines matter with tastes, integrating the excellence of Made in Italy porcelain stoneware with the best quality of traditional English and Italian food and wine traditions. By accompanying visitors thought the suggestive Urban Lab pathway, Caesar will demonstrate how investments made in the field of research and development have led to the interpretation of multiple influences from the latest trends in design and decoration and to its subsequent translation into exclusive collections that offer new suggestions and creative hints. From May 24 to May 26, from 10 a.m., the meeting point in London will put its spaces at the designers and professionals disposal to share ideas, discuss new materials and technical issues. In particular, Wednesday May 25 from 5 p.m., Urban Lab will host new training sessions on the theme of Project Evolution, explaining the advantages and opportunities that the new large 120x240 cm slabs by Caesar will offer the world of architecture. In addition to Project Evolution, the event will also showcase the most innovative Caesar collections: Vibe, vintage flair wood-effect porcelain stoneware; Elapse, ceramics inspired by stone and craftsmanship; Inner, elegant and majestic, with a look inspired by 5 natural quartzite; Eikon, porcelain stoneware for outdoor installation. Powered by Eventbrite Catering service and artisanal beers sampling will enliven Urban Lab atmosphere. Urban Lab by Caesar, with Tale to Taste, from May 24 to May 26 awaits architects, designers and professionals from the sector at 17/18 Great Sutton Street.