The open House USA (Washington D.C.) Ceramiche Caesar, Piastrelle, lastre e soluzioni tecniche in gres porcellanato

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The open House USA (Washington D.C.)

“Creare con il cuore, costruire con la mente”: è questa l’idea alla base di “Making Room: Housing for a changing America- The Open House”, l’esposizione in svolgimento da novembre 2017 a settembre 2018 presso il National Building Museum di Washington D.C., realizzata in collaborazione con Citizens Housing and Planning Council. 

“Creating with the heart, building with the mind”: this is the idea behind “Making Room: Housing for a changing America- The Open House”, the exhibition scheduled from November 2017 to September 2018 at the National Building Museum in Washington D.C., organized with the Citizens Housing and Planning Council. This event, arousing great interest, has the purpose of stimulating architects and interior designers that are often in conflict with a housing market that is not in line with the evolution of different family lifestyles that need more modern and versatile homes, also in small spaces. The challenge within the National Building Museum exhibition consists in exploring new housing options by means of the centerpiece of the exhibition, The Open House, a "flexible" 1000 square foot (approximately 90 m2) apartment designed by the Italian architect Pierluigi Colombo of Clei. In The Open House, three different scenarios alternate. Each scenario meets the requirements of the most common household situations: roommates, extended family and empty nesters. Thanks to a particularly efficient layout, with movable walls and multifunctional furniture, The Open House shows how it is possible to live in a small space and fulfil the needs of today's families. An interesting challenge that has also involved suppliers and Ceramics of Italy that has played a leading role with its eclectic and contemporary products that have all the exclusive features of Italian ceramics and the capacity to meet with the requirements of overseas users. Ceramiche Caesar has enthusiastically accepted the challenge by supplying the floor tiles of the common areas, in particular the One porcelain stoneware collection. Warm, natural and elegant, One represents the perfect synthesis of tradition and modernity. The delicate and welcoming tones of terracotta combine with the contemporary appeal of concrete to offer great appeal and a perfect setting for any kind of furniture. The 60x60 cm size in the Ground colour characterises the floors of the common areas of the apartment, namely the hall, the kitchen, the laundry and the bathroom. Thanks to its vintage appeal, it expresses the passing of time in a story about ourselves and its history.

The tiles used in the project

From our magazine

Cover VDF
12 June 2020

From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair

Ceramiche Caesar has taken its latest new porcelain tile collections to the Virtual Design Product Fair, the digital platform which belongs to the first on-line design festival in the world, the VDF_Virtual Design Festival.

 

Produced by Dezeen – a well-known British magazine - and active between 15th April and 30th June 2020, the innovative format of the Design Festival features a schedule packed with interviews with famous names from the worlds of architecture and films, along with innovative product launches, live streaming and partnerships aimed at giving a new lease of life and renewed stamina to companies in the architecture and furniture industry.

 

Caesar took part in the initiative to demonstrate its futuristic approach to the market, which is capable of accommodating the difficulties and the major upheavals caused by the world-wide medical emergency with an extremely contemporary vision and designed to create synergy between real and virtual, also in the presentation of its new products.

 

So in a virtual context - such as the Virtual Design Product Fair – Caesar offers all the concreteness, hard work and passion of its team, presenting four porcelain tile series with a clear material inspiration.

 

Meet, Shapes of Italy,Enchant and Stoneways are in fact solutions that clad commercial and residential settings with originality, always guaranteeing the best performance levels in terms of styling and functionality. Caesar offers a double matrix – made in Italy for Meet and Shapes of Italy, made in USA and aimed at the US market for Enchant and Stoneways – as well as a double inspiration, linked to wood (Enchant and Meet) and to stone (Stoneways and Shapes of Italy).

 

The porcelain tile slabs in the made in Italy Meet collection constitute a charming encounter between the natural accent of wood and the flavour of a slightly worn material. From a stylistic perspective, the Meet collection has an extremely versatile soul, which lends itself to a host of interesting combinations with other Caesar products. The two different thicknesses (9 mm and 20 mm of Aextra20) and the broad range of decorations render Meet a modern solution, capable of combining the more natural aspects of the material with an impeccable stylistic design, for both indoor and outdoor settings.

 

The Italian production plant also gives rise to Shapes of Italy, a porcelain tile project consisting of 7 different stones that span the immense Italian cultural heritage, through a journey made up of elegance, historic wealth and beauty. The wide range of sizes (12), thicknesses (6-9-20 mm), surfaces (4 finishes) and decorations defines Shapes of Italy as an ally for architects and designers who wish to put together floor tiles, wall tiles and outdoor spaces with creativity and consistency.

Enchant is the collection by Ceramiche Caesar USA designed to bring to mind wood in its most intimate essence and replicate “the feeling of a walk through nature”. Indeed, its inspiration stems from the warm appearance of aged and painted wood, and the collection is available in three colours and two sizes to furnish the floors and walls of commercial and residential projects.

 

Also made in USA is the Stoneways series available in 4 different colours, the same number of stone material inspirations: travertine, Nordic stone, quartzite and sandstone define the neutral hues, embellished with vein patterns to make the style of the settings even more intense.

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Nuova domesticita
28 April 2020

A new domesticity for a new world: including Caesar

We will wake up to a different world. Once the Covid emergency has passed and the risks have attenuated, we will not quickly go back to the way things were before: a new normality will accompany us for the first few months, until the eagerly-awaited vaccine is developed, and perhaps longer still, because some of our new behaviour will be acquired long-term. We will realise that some changes, which we made due to the emergency situation, have improved our lives, or have made our use of natural resources - along with our role in the eco-system - more sustainable.

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