A new partnership between Caesar and Eataly in Dubai Eataly recently inaugurated a new shop in Dubai, at the Festival City Mall, the large and enchanting shopping centre located inside the Dubai Festival City, the location that boasts one of the most beautiful and photographed views of the city at sunset. Following the shop in the Dubai Mall, the famous Italian chain opens up a second point of sale in the United Arab Emirates, “continuing to attract those in search of the real Made in Italy”, the CEO of Eataly said. The new Eataly Festival City Mall develops out over the first floor of the Waterfront Promenade of the prestigious shopping centre and brings together the four areas dedicated to catering (Meat, Fish, Pasta, Pizza), as well as a Gastronomia stand (with an ample selection of Italian salted meats and cheeses), a coffee shop, a Juice Bar with freshly squeezed juices and many other culinary delights. In keeping with the illustrious style of Made in Italy, Ceramiche Caesar was once again chosen as the partner for the realization of the floors. This is not the first time the two Italian entrepreneurial companies have collaborated during the creation of Eataly stores, upholding an association based on shared company missions and productive values that never neglect the quality of raw materials, from their first processing all the way through to the respect for the ecosystem. One recent example is a co-partnership between the companies in 2015, during the Expo in Milan. For the new Eataly Festival City Mall the chosen look was defined by the One, the Life and the Roxstones collections, a perfect mix of natural inspiration, materic effects and modernity. The richness and the veining of the Walnut hue, in the large planks 20x120 cm format characterized the flooring made using the Life collection, the wood-effect porcelain stoneware that reinterprets the natural look of matter in a new surface to create an atmosphere of relaxing well-being in any environment. The feeling of tradition of terracotta and the modernity of cement, blended in the porcelain stoneware of the One collection, are manifested in the Mud colour variant and by the Mix Deco decor, both in the 60x60 cm size, which bestow dynamism to ambiances. Last, but by no means least, the Roxstones collection enriches the store with the beauty of quartzite, reinterpreted in the sough-after quality of porcelain stoneware made in Italy by Caesar. The delicate shading, the precious details and the soft veining of the Silver Gray hue in the 30x60 cm size reproduces the chromatic variability of natural stone, guaranteeing an elegance that can never be taken for granted.