New Caesar gallery - Fiorano Modenese Ceramiche Caesar, Piastrelle, lastre e soluzioni tecniche in gres porcellanato

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New Caesar gallery - Fiorano Modenese

Da un percorso circolare che abbraccia l’intero headquarter di Fiorano Modenese, prende vita il viaggio alla scoperta della New Caesar Gallery, la sala mostra aziendale che Ceramiche Caesar ha deciso di ampliare e rinnovare su progetto dell’architetto Guglielmo Renzi. 1200 metri quadri: rispetto alla precedente struttura, si tratta di una superficie più che raddoppiata e suddivisa in due piani tra aree espositive e funzionali, arricchite da spazi di accoglienza innovativi e dedicati a target specifici, che propongono la nuova chiave di lettura dell’offerta aziendale indirizzata a coinvolgere il visitatore con la stessa eleganza di una mostra artistica. Il percorso di visita inizia dalla rivisitazione degli ambienti preesistenti dedicati alla presentazione di cinque collezioni Caesar e all’area dedicata a CaesarTech, le soluzioni tecniche realizzate per architetti e imprese che non vogliono rinunciare al connubio tra efficienza ed estetica.

The journey through the New Caesar Gallery, the company showroom that Ceramiche Caesar has extended and renovated with the project of the architect Guglielmo Renzi, develops all around the headquarters of Fiorano Modenese. 1200 square metres: with respect to the previous structure, the surface is over twice the size. It has been divided into two floors, which feature exhibition and work spaces, as well as innovative reception areas and spaces for specific targets. The showroom has been designed to be a new interpretation of the company's products and its aim is to captivate the visitor in the same manner as an art exhibition would. Our journey starts by revisiting the existing environments dedicated to the presentation of five Caesar collections and to CaesarTech, the technical solutions designed for architects and building companies that are looking for a product combining efficiency with aesthetics. The latter space, which has been substantially renovated, guides us to the first new room dedicated to the extra large slabs of Project Evolution endless. The environment brings to mind modern museum spaces where ceramic surfaces are presented as works of art. The ground floor continues with seven rooms presenting the new collections. The inspiration and innovation coming from the project that won the first edition of the Cross Design Contest 2017, “Elegant Contrast” by Luca Paviglianiti, have been used to create two of these new spaces, which are characterised by deluxe and at the same time functional aesthetics. A contemporary style helical staircase leads to the first floor: after the reception area, dedicated to relaxation and refreshment - with television, pool table and bar - the design concept of the New Caesar Gallery ends with the Architect Room. Created to provide a comfortable space for meetings between designers and in-house technicians, it is equipped with the latest technology to offer multimedia presentations and customised access to the solutions and collections offered by Ceramiche Caesar. The showroom spaces of the New Caesar Gallery are an exclusive and original opportunity for visitors to make a journey through ceramic products with character and charm, in line with the typical features of the Modenese brand.

From our magazine

Cover VDF
12 June 2020

From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair

Ceramiche Caesar has taken its latest new porcelain tile collections to the Virtual Design Product Fair, the digital platform which belongs to the first on-line design festival in the world, the VDF_Virtual Design Festival.

 

Produced by Dezeen – a well-known British magazine - and active between 15th April and 30th June 2020, the innovative format of the Design Festival features a schedule packed with interviews with famous names from the worlds of architecture and films, along with innovative product launches, live streaming and partnerships aimed at giving a new lease of life and renewed stamina to companies in the architecture and furniture industry.

 

Caesar took part in the initiative to demonstrate its futuristic approach to the market, which is capable of accommodating the difficulties and the major upheavals caused by the world-wide medical emergency with an extremely contemporary vision and designed to create synergy between real and virtual, also in the presentation of its new products.

 

So in a virtual context - such as the Virtual Design Product Fair – Caesar offers all the concreteness, hard work and passion of its team, presenting four porcelain tile series with a clear material inspiration.

 

Meet, Shapes of Italy,Enchant and Stoneways are in fact solutions that clad commercial and residential settings with originality, always guaranteeing the best performance levels in terms of styling and functionality. Caesar offers a double matrix – made in Italy for Meet and Shapes of Italy, made in USA and aimed at the US market for Enchant and Stoneways – as well as a double inspiration, linked to wood (Enchant and Meet) and to stone (Stoneways and Shapes of Italy).

 

The porcelain tile slabs in the made in Italy Meet collection constitute a charming encounter between the natural accent of wood and the flavour of a slightly worn material. From a stylistic perspective, the Meet collection has an extremely versatile soul, which lends itself to a host of interesting combinations with other Caesar products. The two different thicknesses (9 mm and 20 mm of Aextra20) and the broad range of decorations render Meet a modern solution, capable of combining the more natural aspects of the material with an impeccable stylistic design, for both indoor and outdoor settings.

 

The Italian production plant also gives rise to Shapes of Italy, a porcelain tile project consisting of 7 different stones that span the immense Italian cultural heritage, through a journey made up of elegance, historic wealth and beauty. The wide range of sizes (12), thicknesses (6-9-20 mm), surfaces (4 finishes) and decorations defines Shapes of Italy as an ally for architects and designers who wish to put together floor tiles, wall tiles and outdoor spaces with creativity and consistency.

Enchant is the collection by Ceramiche Caesar USA designed to bring to mind wood in its most intimate essence and replicate “the feeling of a walk through nature”. Indeed, its inspiration stems from the warm appearance of aged and painted wood, and the collection is available in three colours and two sizes to furnish the floors and walls of commercial and residential projects.

 

Also made in USA is the Stoneways series available in 4 different colours, the same number of stone material inspirations: travertine, Nordic stone, quartzite and sandstone define the neutral hues, embellished with vein patterns to make the style of the settings even more intense.

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Nuova domesticita
28 April 2020

A new domesticity for a new world: including Caesar

We will wake up to a different world. Once the Covid emergency has passed and the risks have attenuated, we will not quickly go back to the way things were before: a new normality will accompany us for the first few months, until the eagerly-awaited vaccine is developed, and perhaps longer still, because some of our new behaviour will be acquired long-term. We will realise that some changes, which we made due to the emergency situation, have improved our lives, or have made our use of natural resources - along with our role in the eco-system - more sustainable.

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