Hard Rock Cafè Caesar Ceramics USA, Tiles, slabs and technical solutions

The Hard Rock Cafè in Rome has revamped its interior styling and chosen Ceramiche Caesar for the floors of the venue. Some 15 years have passed since, on December 10, 1998, the very first Hard Rock Café opened in Italy, in Rome, in Via Vittorio Veneto, the beating heart of the famous Roman Dolce Vita. Since then, the renowned museum-restaurant which Andy Warhol called "The Smithsonian of Rock" has become a focal point for customers of any type and age, a venue that is always able to astound thanks to the refined mix of food&music surrounded by the memorabilia of rock stars. Caesar, a company fully focussed on the development of products able to meet the needs of modern architecture, identifying and often anticipating cutting-edge trends, covered the surfaces of the Hard Rock Cafè with the Life collection, Noce colours in 20x120 cm. Life is the innovative collection by Caesar that interprets all the beauty of natural wood in Made in Italy porcelain stoneware, faithfully reproducing its shades in 5 warm colours characterised by a marked colour shading on single tiles and on the floor. The double surface finish, natural and textured, increases the planning potential of the series and the Aextra20 version with 20mm thickness allows for the aesthetic and planning continuity between indoors and outdoors.