From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair Ceramiche Caesar, Piastrelle, lastre e soluzioni tecniche in gres porcellanato

From real to virtual: Caesar plays the starring role at the Virtual Design Product Fair

Cover VDF

Ceramiche Caesar has taken its latest new porcelain tile collections to the Virtual Design Product Fair, the digital platform which belongs to the first on-line design festival in the world, the VDF_Virtual Design Festival.

 

Produced by Dezeen – a well-known British magazine - and active between 15th April and 30th June 2020, the innovative format of the Design Festival features a schedule packed with interviews with famous names from the worlds of architecture and films, along with innovative product launches, live streaming and partnerships aimed at giving a new lease of life and renewed stamina to companies in the architecture and furniture industry.

 

Caesar took part in the initiative to demonstrate its futuristic approach to the market, which is capable of accommodating the difficulties and the major upheavals caused by the world-wide medical emergency with an extremely contemporary vision and designed to create synergy between real and virtual, also in the presentation of its new products.

 

So in a virtual context - such as the Virtual Design Product Fair – Caesar offers all the concreteness, hard work and passion of its team, presenting four porcelain tile series with a clear material inspiration.

 

Meet, Shapes of Italy,Enchant and Stoneways are in fact solutions that clad commercial and residential settings with originality, always guaranteeing the best performance levels in terms of styling and functionality. Caesar offers a double matrix – made in Italy for Meet and Shapes of Italy, made in USA and aimed at the US market for Enchant and Stoneways – as well as a double inspiration, linked to wood (Enchant and Meet) and to stone (Stoneways and Shapes of Italy).

 

The porcelain tile slabs in the made in Italy Meet collection constitute a charming encounter between the natural accent of wood and the flavour of a slightly worn material. From a stylistic perspective, the Meet collection has an extremely versatile soul, which lends itself to a host of interesting combinations with other Caesar products. The two different thicknesses (9 mm and 20 mm of Aextra20) and the broad range of decorations render Meet a modern solution, capable of combining the more natural aspects of the material with an impeccable stylistic design, for both indoor and outdoor settings.

 

The Italian production plant also gives rise to Shapes of Italy, a porcelain tile project consisting of 7 different stones that span the immense Italian cultural heritage, through a journey made up of elegance, historic wealth and beauty. The wide range of sizes (12), thicknesses (6-9-20 mm), surfaces (4 finishes) and decorations defines Shapes of Italy as an ally for architects and designers who wish to put together floor tiles, wall tiles and outdoor spaces with creativity and consistency.

Enchant is the collection by Ceramiche Caesar USA designed to bring to mind wood in its most intimate essence and replicate “the feeling of a walk through nature”. Indeed, its inspiration stems from the warm appearance of aged and painted wood, and the collection is available in three colours and two sizes to furnish the floors and walls of commercial and residential projects.

 

Also made in USA is the Stoneways series available in 4 different colours, the same number of stone material inspirations: travertine, Nordic stone, quartzite and sandstone define the neutral hues, embellished with vein patterns to make the style of the settings even more intense.

Ceramiche Caesar porta le sue novità in fatto di collezioni in grès porcellanato al Virtual Design Product Fair, la piattaforma digitale appartenente al primo festival di design online al mondo, il VDF_Virtual Design Festival.

 

Prodotto da Dezeen – noto magazine britannico - e attivo dal 15 aprile al 30 giugno 2020, l’innovativo format di Festival del Design presenta un ricco programma di interviste a noti personaggi dell’architettura, film, lanci di prodotti innovativi, streaming live e collaborazioni volte a dare nuova vita e vigore alle aziende del settore dell’architettura e dell’arredamento.

 

Caesar ha aderito all’iniziativa per dimostrare il suo approccio futuristico al mercato, capace di rispondere alle difficoltà e allo stravolgimento causati dall’emergenzia sanitaria mondiale con una vision estremamente contemporanea e in grado di mettere in sinergia reale e virtuale, anche nell presentazione delle nuove proposte.

 

Ecco dunque che in un contesto virtuale - quale il Virtual Design Product Fair – Caesar offre tutta la concretezza, il lavoro e la passione del proprio team presentando quattro serie in grès porcellanato di chiara ispirazione materica.

 

Meet, Shapes of Italy, Enchant e Stoneways  sono infatti le soluzioni per vestire di originalità gli spazi commerciali e residenziali, garantendo sempre le migliori performances in fatto di estetica e funzionalità. Doppia la matrice di Caesar – made in Italy per Meet e Shapes of Italy, made in USA e rivolta al mercato statuintense per Enchant e Stoneways – e doppia anche l’ispirazione, legata al legno (Enchant e Meet) e alla pietra (Stoneways e Shapes of Italy).

 

Le assi in grès porcellanato della collezione made in Italy Meet rappresentano un suggestivo incontro tra l’accento naturale del legno e il sapore della materia leggermente usurata. Dal punto di vista stilistico, Meet è una collezione dalla vocazione estremamente versatile, che si presta a molteplici interessanti abbinamenti con altri prodotti Caesar. I due differenti spessori (9 mm e 20 mm di Aextra20) e l’ampia gamma di decori rendono Meet una soluzione moderna, capace di coniugare gli aspetti più naturali della materia a una vocazione stilistica di grande design, sia per interno che per esterno.

 

Dallo stabilimento italiano nasce anche Shapes of Italy, un progetto in grès porcellanato composto da 7 pietre diverse che attraversa l’immenso patrimonio culturale italiano, attraverso un viaggio fatto di eleganza, storicità e bellezza. L’ampia gamma di formati (12), spessori (6-9-20 mm), superfici (4 finiture) e decori definisce Shapes of Italy un alleato per architetti e progettisti che abbiano desiderio di spaziare con creatività e coerenza, coniugando pavimenti, rivestimenti e spazi outdoor.

Enchant è la collezione di Ceramiche Caesar USA progettata per evocare il legno nella sua essenza più intima e ricerare “la sensazione di una passeggiata nella natura”. L’ispirazione, infatti, nasce dall’aspetto caldo del legno invecchiato e dipinto, e si evolve in tre colorazionie in due formati per arredare pavimenti e rivestimenti di progetti commerciali e residenziali.

 

Made in USA anche la serie Stoneways declinata in 4 colorazioni,quante le ispirazioni materiche della pietra: il travertino, la pietra del nord, la quarzite e l’arenaria definiscono le tonalità neutre, arricchite di venature per rendere ancora più intenso lo stile degli ambienti.

From our Collection

Italy is a unique country in the world, one of absolute beauty, conveyed through its very attractive materials.“Shapes of Italy” is inspired by seven natural stones that have characterised the history of Italian art and architecture.Thanks to the innovative design of its ceramic slabs, the collection brings a contemporary elegance to living spaces.

An antiqued and eclectic wood look that  matches  your  taste,  but  also  other  materials  and  inspirations,  to  give rise to the style you desire.The emotion of woodA charming encounter between the natural accent of the source of inspiration and the flavour of a slightly worn material, recovered through a pickling process.Versatile by natureFour colour variants and a multitude of sizes for a porcelain stoneware collection with a versatile soul, which lends itself to interesting combinations with other Caesar products.MEET is the right choice to put together interiors projects inspired by the most innovative and lively styles of contemporary interior design.

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